Local Residential Developer PRC Homes Draws on Over 50 Years of Experience to Create Lifestyle Communities for New Jersey Homebuyers of All Ages
2011-03-15 00:00:00.0

From Red Bank to the Shore, From First-Time Buyers to Retirees Purchasing in the Upper Brackets, PRC Offers Value, Unique Design and Financial Stability


PRC Homes have been leaders in the regional real estate development and homebuilding industry since their founding in 1960. For decades, the company specialized in very upscale suburban communities of executive and estate-style single-family homes. Today, this locally based and family operated company builds mid-rise and high-rise condominium homes, townhomes, attached villa homes and estate homes at the Shore and in prime locations throughout New Jersey. Through their PRC Apartments division, PRC also owns and manages more than 2,000 rental apartment homes in the area. The company has weathered the housing downturn of the past few years by focusing on creating “lifestyle communities” that are tailored to specific types of homebuyers, and by delivering more design innovations and included features than other builders offer (and often doing it at a lower price).


With their new Riverbrook Walk community in South Bound Brook, PRC has created an address that’s all about low maintenance, comfort and convenience, and would be equally well suited to a first-time homebuyer, a busy professional who simply doesn’t have time for a lot of home maintenance, or an empty nest buyer who wants style and space, just without any stairs.  The result is a community of 1- and 2-bedroom condos in elevator buildings set on lushly landscaped grounds. The community will ultimately include 90 condominium homes in 5 buildings, all designed with open, spacious floorplans, contemporary finishes and private balconies. Riverbrook Walk has its own clubhouse that includes a private community fitness center and community rooms. Under a new PILOT Tax Program, Riverbrook Walk homebuyers can save nearly half on their property taxes for 10 full years. A $180,000 condominium at Riverbrook Walk, for example, would only incur a property tax of only $230 - $240 per month. The tax abatement also transfers to a new buyer if the owners sell their condo. Riverbrook Walk prices start in the $170’s.


Shoreside Village is PRC Homes’ dynamic townhome community overlooking the boardwalk and the beach in Seaside Heights. It is literally steps from the sand, surf and attractions. Its townhomes command presence, standing 4 stories tall and offering 360º views of the ocean and bay. Depending on floorplan selected, Shoreside townhomes offer up to 5 bedrooms and up to 5 & 1/2 bathrooms. The gated, secure community also includes a private, heated swimming pool and a sundeck. Prices begin in the $400’s, and through their preferred lender, PRC Homes currently offers 3.99% 30-year financing with no points and no fees for qualified buyers.


Diamond Beach is PRC’s high-rise luxury condominium property on Ocean Boulevard in Long Branch, and its designer condominium flats and 2-level penthouses are complemented by amenities like a heated pool with an ocean view, concierge service and a state-of-the-art fitness facility. The building has become an instant landmark thanks to its dramatic exterior, and includes a total of 86 luxury, one-level condominiums, each with 2 bedrooms, and 10 stunning 2-level penthouses with 3 bedrooms and private rooftop patios and gardens. Diamond Beach is close to shops and restaurants at Pier Village, and attractions like the PNC Arts Center and the Count Basie Theater are minutes away. Not only are all of these prime, contemporary residences move-in ready, they are available with 3.99% 30-year, fixed-rate mortgage financing, with no points and no application fees. Prices start in the mid $300’s, and currently the final 7 prime residences are available for sale and immediate move-in.


PRC Homes’ Union Street Village enclave in Red Bank is a city block that feels like an entire village in miniature, thanks to its innovative architecture. The large, open interiors of each of these 2-story, loft-inspired residences are made for entertaining, and offer casual-chic design touches, from high ceilings and expanses of hardwood flooring to stainless steel Viking® kitchens. Perhaps most intriguing, each home includes a private elevator! Interiors truly rival many single-family homes, with floorplans that start at more than 2,000 square feet. This elite property only includes 8 elite condominium residences. Union Street Village is just a few blocks from the Navesink shoreline, overlooking the marina and nearby city park with sweeping river views. Prices range from the upper $600’s to the $850’s and only 3 of the 8 homes remain available for sale.


However, first-time, move-up and vacation home purchasers aren’t the only audiences for whom PRC builds…the firm has built a reputation in recent years for creating unique Active Adult communities for buyers aged 55 or older. Madison Crossing is a gated community in Old Bridge that offers a unique blend of single-level condominiums in elevator equipped buildings, garage townhomes with available elevators, and villa homes, which offer the space and design of traditional single-family homes, but with the lower maintenance of an attached townhome. With sidewalks, streetlamps and granite Belgian block curbs, Madison Crossing feels like a classic small town. A 7,500 square foot Clubhouse offers a fitness center, tennis, bocce, card and game rooms, and a heated outdoor pool. An adjacent pond attracts deer and other wildlife from the adjoining mature woodlands. Madison Crossing at Birch Hill is located just off of Route 9 in Old Bridge, close to shopping and restaurants. Starting prices at Madison Crossing range from the upper $200’s to the low $400’s.


For 55-and-older condominium buyers for whom opulent luxury is the ultimate goal, PRC offers The Monmouth, now recognized as the local condominium property that is at a “higher level” than anything else in the market. The community offers higher levels of personalized service to residents, a higher level of style, and higher levels of architecture and materials. Now, with new pricing from the $600’s on finished new condos that are all 4,000 square feet and some even available for immediate move-in, The Monmouth is redefining opulence once again.


Every home at The Monmouth is designed as a penthouse, and the community’s style and architectural details rival some of the finest condominiums in major cities around the world. There are only 6 units in each building. A private, key-operated elevator takes owners to the door of their home, where inside the design is characterized by ceilings up to 12 feet high, expanses of the finest hardwood, marble and tile, private terraces and rooms filled with sunlight. Each building offers underground parking for two for each home, in a private garage, and The Monmouth includes a lavish clubhouse with indoor and outdoor pools, a hot tub, a sauna, a state-of-the-art fitness facility, a ballroom, a reading room and an old English pool room. Meandering through the community are the 18 holes of a championship putting course.


To learn more about all of PRC Homes’ current residential communities throughout New Jersey, to view floorplans, or simply to set up your own sales consultation visit us online at