PRC Homes Partners with Independent Realtor® for Successful “Outside the Box” Sales Approach in Changing Real Estate Market
2010-01-12 00:00:00.0

PRC Homes Partners with Independent Realtor® for Successful “Outside the Box” Sales Approach in Changing Real Estate Market


Precision Targeting Helps Buyers Benefit from Market Conditions and Enjoy Advantages of New Construction Versus Resale Homes



January 12, 2010 – West Long Branch, NJ – The ever-evolving real estate market has almost limitless opportunities for today’s homebuyers, but all too often buyers don’t realize the full scope of those opportunities. Many first-time purchasers and those ready for a first move-up only believe that the way to capitalize most on current market conditions is to search for homes in foreclosure, and balance the resulting savings with cost outlays for home repairs and updates, or simply put in some “sweat equity” to refurbish a foreclosed home themselves. But hundreds of new-construction homes are available at unprecedented low prices now, as well, allowing buyers to enjoy immediate value opportunities, and skip the costs and frustrations of a foreclosed property. Over the past several months, a local partnership between PRC Homes and one Monmouth County-based Realtor® has proven that eager buyers can easily find not only the deal of their dreams, but the brand new home of their dreams, too.


Anita Kazmierczak, with Better Homes Realty in Monmouth County, has been in a unique arrangement with PRC Homes since this past spring, and by matching new homes from PRC with clients based on buyers’ individual needs, Kazmierczak has shown several first-time buyers the rewards of focusing on new construction over resale homes. Armed with specific listings each month from PRC Homes’ six area communities and using an online-focused marketing approach, Kazmierczak reaches the homebuyers who rely most heavily on the Internet in their home search. That has led to many sales to younger, first-time buyers, but the worldwide scope of the Internet has also allowed her to reach Active Adult empty-nest buyers, people looking for an affordable second home at the beach, and even international buyers who want to enjoy the benefits of the current market conditions and low U.S. interest rates.


“The buyers I serve are using the Internet as their main tactic for finding a home, and of course, newly built homes simply look so much better than resale homes,” says Anita Kazmierczak. “We post online tours of available new PRC Homes that showcase them in detail, and when buyers compare those homes to resale and foreclosed properties that aren’t nearly as appealing but cost about the same, their decision is easy to make,” she adds.


Ms. Kazmierczak is as inviting to other real estate professionals as she is to her own customers. Other area Realtors have noted that they like having another real estate broker as an available point of contact when showing clients new homes from a builder, because Ms. Kazmierczak “speaks their language.”


Ms. Kazmierczak says that when she was choosing a builder partner for her micro-precision marketing approach, she was drawn to PRC Homes’ variety of communities and home designs, as well as their nearly 50-year reputation for quality construction and overall value. In her experience, PRC Homes is the only local builder that offers the mix of townhomes, condominium homes, single-family homes and Active Adult 55-and-older communities – and the range of prices – that can really fit any homebuyer’s needs. In addition to online listings, photo galleries and virtual tours, Kazmierczak also organizes open houses at PRC model homes. Over the past six months, her partnership with PRC Homes has resulted in more than a dozen sales.


Anita Kazmierczak is a Broker Associate with Better Homes Realty in Monmouth County. PRC Homes is part of The PRC Group, which has been a leader in residential, office, retail and apartment community development and management since 1960. The PRC Group has earned a sterling reputation for community design and development in some of the most sought-after areas of New Jersey.


To reach Anita Kazmierczak about new PRC Homes she has available, please phone 732-547-2710. PRC’s portfolio of new homes and communities is available online at